This section will offer detail into font, font-weight, and font-szie for both digital and print based copywriting. Ruling on capitalisation standards, title design, and body text can also be found here.
Font
For all web and print based media. Global Lingo uses Kumbh Sans. You can download Kumbh Sans below.
Kumbh Sans is a Geometric Sans Serif font envisioned to serve as a multi-purpose and workhorse font in modern web and mobile applications. The anatomy is geometric with slight contrast. The font's cap-height vs x-height ratio is kept as 3:2 for optimum legibility at any point size.
After initial release in three weights, the typeface has been converted into a variable font in June 2021 with a weight axis (100 to 900).
Title text
Capitalisation
Titles use capital cases for the first word and any nouns/pronouns. All other words in titles use lower-case characters. This is because Global Lingo titles aim to disseminate a complete sentence.
Font colour
On white/light backgrounds use #4E4E4E.
On black, dark, solid colour or gradient backgrounds use #FFFFFF.
Font weight
Use Kumbh Sans regular (400) font title weight.
Font size
See below for title font sizes.
H1 - Kumbh Sans | Regular | #4E4E4E | 48px
H2 - Kumbh Sans | Regular | #4E4E4E | 40px
H3 - Kumbh Sans | Regular | #4E4E4E | 32px
H4 - Kumbh Sans | Regular | #4E4E4E | 30px
H5 - Kumbh Sans | Regular | #4E4E4E | 28px
H6 - Kumbh Sans | Regular | #4E4E4E | 20px
Body text
Font colour
On white/light backgrounds use #4E4E4E.
On black, dark, solid colour or gradient backgrounds use #FFFFFF.
Font weight
Use Kumbh Sans regular (400) font title weight.
Font size
Use 16px for web based and digital media.
Use 9pt for print based media.
Line-height
Use 1.5 (24px) for web based and digital media.
Use 16pt for print based media.
P - Kumbh Sans | Regular | #4E4E4E | 16px