The colour section details the primary colours used for Global Lingo branding in both digital and print based formats. This section will also diseminate gradient combinations and identify which colours combine with each sector, service, or technology category.
Primary Colours
Primary colours are taken from the full colour logo. They are to be used across assets such as buttons, text, and other ubiquitous assets.
| Colour | Hex Value | RGB Value | CMYK Value |
|---|---|---|---|
| #475358 |
R: 71 G: 83 B: 88 |
C: 19% M: 6% Y: 0% K: 65% |
|
| #4E4E4E |
R: 78 G: 78 B: 78 |
C: 0% M: 0% Y: 0% K: 69% |
|
| #333333 |
R: 52 G: 51 B: 51 |
C: 69% M: 63% Y: 62% K: 58% |
|
| #329B32 |
R: 50 G: 155 B: 50 |
C: 68% M: 0% Y: 68% K: 39% |
|
| #FFFFFF |
R: 255 G: 255 B: 255 |
C: 0% M: 0% Y: 0% K: 0% |
Secondary Colours
Secondary colours are used in the speech bubble assets. These are placed across social media posts and presentations.
| Colour | Hex Value | RGB Value | CMYK Value |
|---|---|---|---|
| #BBDE46 |
R: 187 G: 222 B: 70 |
C: 16% M: 0% Y: 68% K: 13% |
|
| #F0D020 |
R: 240 G: 208 B: 32 |
C: 0% M: 13% Y: 87% K: 6% |
|
| #E85151 |
R: 232 G: 81 B: 81 |
C: 0% M: 65% Y: 65% K: 9% |
Gradients
Gradients are reserved for backgrounds to specific language service, industry sectors, and language technology. Each of the relevant categories are titled above the gradient. Codes to the left are the lighter colour, and codes to the right are the darker colour.
Translation | Automotive | Translation memory & terminology management
|
#46A4DE
RGB: 70, 164, 222 CMYK: 68%, 26%, 0%, 13% |
#225FB2
RGB: 34, 95, 178 CMYK: 81%, 47%, 0%, 30% |
Interpreting | Legal
|
#46DED2
RGB: 70, 222, 210 CMYK: 68%, 0%, 5%, 13% |
#22B28B
RGB: 34, 178, 139 CMYK: 81%, 0%, 22%, 30% |
Live captioning | Business
|
#F79EF3
RGB: 247, 158, 243 CMYK: 0%, 36%, 2%, 3% |
#9C32A5
RGB: 156, 50, 165 CMYK: 5%, 70%, 0%, 35% |
Localisation | Learning & development | API
|
#DED246
RGB: 222, 210, 70 CMYK: 0%, 5%, 68%, 13% |
#FFA805
RGB: 255, 168, 5 CMYK: 0%, 34%, 98%, 0% |
Minute-taking | Market research | Machine translation
|
#BBDE46
RGB: 187, 222, 70 CMYK: 16%, 0%, 68%, 13% |
#90B222
RGB: 144, 178, 34 CMYK: 19%, 0%, 81%, 30% |
Subtitling | Software & technology
|
#F4B0DF
RGB: 244, 176, 223 CMYK: 0%, 28%, 9%, 4% |
#D31C86
RGB: 211, 28, 134 CMYK: 0%, 87%, 36%, 17% |
Transcription | Non-profit | Automated speech recognition
|
#FC6B6B
RGB: 252, 107, 107 CMYK: 0%, 58%, 58%, 1% |
#D83D3D
RGB: 216, 61, 61 CMYK: 0%, 72%, 72%, 15% |
Voice-over | Finance
|
#FFC388
RGB: 255, 195, 136 CMYK: 0%, 24%, 47%, 0% |
#D66300
RGB: 214, 99, 0 CMYK: 0%, 54%, 100%, 16% |
eConferencing
|
#46C7DE
RGB: 70, 199, 222 CMYK: 68%, 10%, 0%, 13% |
#229CB2
RGB: 34, 156, 178 CMYK: 81%, 12%, 0%, 30% |
Travel & tourism
|
#EECFA5
RGB: 250, 189, 106 CMYK: 0%, 24%, 58%, 2% |
#D6AA6E
RGB: 214, 170, 110 CMYK: 0%, 21%, 49%, 16% |